+1 (917) 324-1799

Why Not, Jianguo West Road 338, Xu Hui District, Shanghai, China. 




Read the Zhu's Guest Blog for Lawo Blog 07/20/18 Here


Fashion became a word of inspiration only after 1800s, as a part of the desire to express personalities, which has long lurched inside of our heart chamber. Even then, fashion limited its feet around the golden courts of royalties and upper-class. Distinction of class has created the demand for mastery of colour and fabrics, in an extension of cultures, paintings, music that have permeated the birth of aristocracies.

In contrast, the exploration of fabrics is a more familiarised matter. China has silk for thousands of years in trade. America went in war for cottons. Regardless, the combination of creativity and fabrics came after the Great War, when the new socialites played further the magic of les grands couturiers, dressers in French.

Now, fashion is one of the buzz words leading publication taglines, and people have never been so fixated on the details of the teeny-weeny stitching line on the dresses of a famous star or blogger. We are a generation that wears our qualities on appearances, as if the variation of eyes nose and mouth are not enough to tell the difference apart.

However, are the traits only distinctive by garments? Shouldn’t a way the person talks, the manners the person holds, through careful and yearlong cultivation, be the subtle, inexplicable, and everlasting effects a person leave to public?

Famous stylish heavyweights in history, Jackie O., Marilyn Monroe, Simone de Beauvoir, to name a few, have achieved their permanency in fashion not through a mere adaptation of outer wears, but also the eloquence, time spent during their living and career, and value to navigate a course of history. One can easily find an audio or interview of the names on YouTube, and one can see how the individual voice of one person speaks a world apart – seductive as Jackie O., soft-spoken as Monroe, sharp as de Beauvoir.

One may say, today’s fashion focuses on diversity. A man or woman can be as free as he or she wants, whether it is ghetto, hipster, elegant, expensive, explosive, gothic, or anything, he or she has the blessing from democracy, liberty, and innate insouciance to pursuit wildly. There is no one set of conformity or one standard of values. Nevertheless, there are a bundle of terms still making humans beautiful: efficiency, fairness, righteousness, creativity, nature, etc. One brand only explores one aspect of one human, yet one invested story can be passed down to generations, and through this jointly understood value, we learn to be humans, to sustain ourselves, to walk pass the struggle formers have been, and to be the truly stylish. Style is made by tears, sweats, errs, laughter, all the traces the wrinkles on our skin, not just a replaceable garment made today or tomorrow.

Maybe it isn’t the story to everyone, but when thousands of years ago, Plato walked pass a flea market, he sighed, “There are so many things I do not need!” Why would he need ornaments, when his stylish thought already stunned generations?