Our Story

ZHU is made for urban artists.


Inspired by the traveling experience of founder Zhu, ZHU was founded to champion a refined lifestyle.


Zhu has conceived the idea for an ethical luxury line for years. Not coming from a design background, she kept it on hold for years until she met her artisan partner Roberto, an experienced Franco-Italiano leather maker with 4 decades of handcraft experience. The duo has since created the bags for the ladies and gentlemen that know the savoir-faire of the modern living. 


ZHU makes bohemian, authentic, and natural pieces. ZHU prefer to have a style, which is the summation of the books one has read, the places one has been, and the people one has loved. ZHU introduces sustainable and durable collections that fit into day-to-day life, with a twisted retouch of personality.